Creators, public figures and publishers who share content with their audience on Facebook are an important part of our ecosystem, adding value for both our community and our advertisers. We build monetization tools to help these individuals and organizations generate meaningful, sustainable revenue.
Eligibility
Ways to monetize on Facebook
There are a variety of ways you can monetize content on Facebook. Select each tab to learn more.
In-Stream Ads
Fan Subscriptions
Branded Content
Stars
Paid Online Events
Include ads in your videos.
In-stream ads help you earn money by including short ads before, during or after your videos. We automatically identify natural breaks in your content to place your ads, or you can choose your own placements. Your earnings are determined by things like number of video views and who the advertisers are.
BEST FOR
Longer videos
Content that is suitable for advertisers
ELIGIBILITY
In addition to adhering to our Partner Monetization Policies, there are several other requirements your Page and your content must meet to be eligible for ads.
Take a Course on In-Stream-Ads
Add a paid subscription to Pages.
Fan Subscriptions allow the audience that cares most about your Page to directly fund it through monthly, recurring payments that you set. Identify supporters by the special badge we provide them in comments, and reward them with perks like exclusive content and discounts.
BEST FOR
Pages with a large, active following
Pages interested in offering exclusive bonus content
ELIGIBILITY
Check your Page eligibility here.
Take a Course on Fan Subscriptions
Collaborate with brands.
Generate revenue by publishing content that features or is influenced by a business partner. Brands want to work with content creators and their audiences. To make this easier, safer and more impactful for both parties, we created a tool, the Brand Collabs Manager, that enables you to find and connect with each other.
BEST FOR
Pages with an active, loyal following
Topics most brands won’t see as risky
ELIGIBILITY
Before you can tag a business partner in a branded content post, you need to request access. To use Brand Collabs Manager, you need to apply.
Take a Course on Branded Content
Enable your fans to support you in real time
Stars enables you to earn money from your video content. Viewers can buy Stars and send them to you while you're live or on past live videos that had Stars enabled.
BEST FOR
Individual creators and influencers
Game streamers
Creators who go live regularly
ELIGIBILITY
In order to qualify for Facebook Stars, you must be an admin of a Facebook Page and comply with our Partner Monetization Policies.
Check your eligibility for Stars.
Take a Course on Stars
Move your in-person event online
Replace lost revenue from canceled events or supplement revenue streams from in-person events by hosting a paid online event on Facebook.
BEST FOR
People and businesses moving in-person events, performances or services online
ELIGIBILITY
In order to qualify for Paid Online Events, you must be an admin of a Facebook Page and comply with our Partner Monetization Policies and agree to Paid Online Events Terms and Conditions.
Check your eligibility for paid online events.
Take a Course on Paid Online Events
Get started in Creator Studio's Monetization Overview
The Overview section under the Monetization tab in Creator Studio is your one-stop shop for everything monetization. You’ll see some or all of the following sections, depending on the monetization tools you’re using and your eligibility.
Check your eligibility.
Easily see which Pages can earn money and get details if something is wrong.
Get guidance.
Learn what you can do to improve your performance and get tips on what to do next.
Explore opportunities.
See info on new monetization tools and learn how to get access.
Stay up to date.
Monitor your performance and get an overview of key metrics across your monetization products.
Creator Studio Facebook Content Library
Apply it
Tip
You manage a fitness Page that publishes three new videos a week. About 75% of them are over three minutes. Each of the videos typically receives 30,000-50,000 views, so you’re feeling confident that it’s a good time to start monetizing your Page.
Which monetization tool would be a good option for your Page?
Branded content
In-stream ads
Fan Subscriptions
All of the above
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