Since October this year, Facebook has stopped selling products live. From October 1, Facebook will stop selling products on live video and scheduled live video.
However, live videos can be broadcasted on Facebook Live and Events, but no product tags can be placed on live video playlists.
Facebook announced this in their blog post. Technology site Engage reported that Meta recently requested their product showcase through 'Reel'. Reel Ad and Instagram asks for product tagging via Reel.
As user behavior is moving towards shorter video formats, we are keeping up with the times and prioritizing Reels on Facebook and Instagram, Meta said in a post. Until now, Facebook merchants used the Live Shopping Events feature to create product videos for followers. It's a very personal home shopping network. Here a merchant could notify his followers of upcoming live shopping sessions and take payments through Messenger.
Recently this status of TikTok is ruling the entire social media world. Due to some of their strategic advancements they have quite attracted the young community. Because of this, Meta also lost its revenue.
As a result, Zuckerberg is giving more importance to Reel on Facebook and Instagram. Because they consider it as a tool to recover from their losses. Currently, 20 percent of Instagram users spend their time watching Reels. That's why Meta is constantly pushing its creators to create original content. Products can now be sold, promoted and tagged through Reels. Incidentally, Facebook launched the Live Shopping feature two years ago. Through this feature, buyers and sellers could communicate with each other live. Apart from this, this feature was a very big platform to attract potential buyers.
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